Tourism is a multi-faceted,
complex industry that is facing incredible challenges to develop
and retain market share within the highly-competitive global market.
Tourists have become increasingly knowledgeable and are, in many
cases, more interested in an experience than in a destination itself.
Success in tourism and business depends on using a strategic approach
to identifying key target market opportunities then developing,
delivering high quality, unique, innovative products and experiences
that the consumer is looking for. Applying sustainable
or "Green by Design" principles helps businesses and communities
attracty new markets while providing economic, social and environmental
how to do this. It specializes in “experience-based” tourism
development and uses an integrated approach of four key marketing functions,
as outlined below, in order to maximize the stimulation of economic and tourism
activity for a business or destination.
EXPERIENCE DEVELOPMENT & MARKETING
Research & Planning
Product /Experience Development
Sales/Customer Relationship Management
Analysis of primary and secondary
market research to identify targeted market segments, their
wants and needs, market size and opportunity, etc.
of unique products/
packages based on market segments’ needs & travel patterns.
Development & delivery
of messages that inform and influence target markets – such
as branding, creative, advertising and promotion, media,
FAMS, web-based marketing, etc.
customer service from initial enquires to actual visit
to the business/ destination. Includes community welcome
programs, customer service /cultural training, etc.
MCG would be pleased to assist you with developing one or more
of these functions.
To learn more about the tourism industry and sustainable development,
research and funding resources available, visit:
Ministry of Tourism
Tourism Marketing Partnership Corporation (OTMPC)
Industry Association Canada (TIAC)
of Ontario (EDCO)
Travel Industry Council of Ontario (TICO)
Sustainable Development - Natural Resources
International Ecotourism Society
Green Communities Canada